Trees are the most efficient and cheapest way to absorb carbon dioxide (co2). Planting trees therefore provides more time to reduce greenhouse gas emissions to zero and to mitigate the crisis of global climate change. In addition, trees help maintain biodiversity. They help capture rainwater and reduce the risk of natural disasters, such as floods and landslides.
Plant for life
Our planet needs us, but first and foremost, we really need our planet. A healthy, thriving and lush planet. Through our initiative plant for life, we plant a tree together with the plant-for-the-planet foundation for each ton produced vegfru. We do this because of our belief that the way forward is to grow with people. To grow with our consumers, grow with our distributors, grow with our growers and grow with our staff. Together, we are determined to make a difference wherever we can. And to us, this is what it means to be Kind of Human.